A. The Selling Module
This is the statement that answers the ultimate customer questions “why should I get this product?” It directly tells the user what (and to whom) is this product for – that makes him decide whether to scroll down to read more, apply for the product, or to search for other products. It includes the product’s title, image, selling line, description, features, and ‘ready to apply’ bar which sticks to the top of the page when the user scrolls down for permanent visibly when the user decides to apply.
B. Benefits Module
It tells what the user would gain from acquiring this product. It includes special benefits, common benefits (apply for all other products; they are technically proof points that Byblos Bank augments the product value proposition with “better experiences”) and a monthly bill simulator to help him decide on the monthly limit and payment terms.
C. Eligibility/Transparency Module
It tells if the user is eligible for this product, and gives clear info about the fees and charges and required documents to apply.
D. Cross-Selling Module
Cross-selling by getting the user exposed to more products that relate to this product and other products to explore – Especially similar affinity products.
E. Conversion Module
Includes different channels with contact information and action buttons.
On the product page, this module also includes extra information or Tips & Guides depending on which product the user is viewing.
This module is present at the bottom of all website pages after the page content.